California State University, Fullerton’s 2018 Brand Management class project. This project was for student teams tasked with choosing one brand to conduct a full research analysis, competitor analysis, SWOT analysis, and growth analysis to show the various ways in which our chosen brand has grown and evolved over the years. In our teams, we were assigned a specific role depending on how our professor saw fit. Each role was selected through an interview process. Our team chose to audit the Adidas brand and I was given the title of Lead Designer & Project Manager.

Project Attributes:
Brand Analysis - Market Research - Competitor Research - Project Management - Graphic Design - Adobe InDesign - Adobe Photoshop