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ACURA ILX 2019 CAMPAIGN
PROJECT TYPE
Advertising Campaign
ROLE
Creative Director
DATE
2019
California State University, Fullerton’s 2019 Advertising Capstone class submission to the Advertising Campaign Challenge presented by Acura. This advertising challenge was for student-run advertising agencies on University campuses throughout the nation. All participants were given 5 months to produce a fully-executed advertising campaign promoting the 2019 Acura ILX to upcoming and recent college graduates.
Project Attributes:
Campaign Management - Project Management - Budget Management + Allocation - Market Research - Competitor Analysis - Graphic Design - Social Media - Print Media - Event Planning & Coordination - Adobe Photoshop - Adobe InDesign
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