acura ilx 2019
California State University,
CSUF Agency Name
2019 Advertising Campaign Challenge
This is an overview of the 2019 Advertising Campaign Challenge presented by Acura.
This Advertising Challenge was for student-run advertising agencies on University campuses. We applied to be part of the challenge as part of our senior Advertising Camaign Capstone class in 2019. We had a 5-month run to produce a full ad campaign for the 2019 Acura ILX. We had the challenge to advertise this car anticipated college graduates. We were given a budget, preliminary guidelines such as target audience and demographic, and a monetor from Acura. We were also given a loan car to use in order to produce our own content, shoot photo and video content, host on and off campus events, and for geneeral promotional use.
We had the pleasure of working closely with Acura and EdVentures in order to compete for a 30-second ad spot for the Acura ILX 2019.